Chivas Deportivo Guadalajara has officially entered the gaming industry. The club announced today the release of Pa’ La Cancha, a mobile video game available now for download on iOS and Android devices.
Unlike previous appearances in licensed soccer franchises like EA Sports FC or eFootball, Pa’ La Cancha is a 100% Chivas-owned intellectual property (IP). This marks a major milestone: Chivas is the first soccer club in Mexico to develop its own proprietary video game from the ground up.
Inspired by the Matchday Experience
Designed with Chivahermanos of all ages in mind, the game captures the high-energy anticipation of heading to the stadium on matchday.
- Core Gameplay: Fast-paced runner mechanics where players accelerate, dodge obstacles, and log kilometers on their journey to the pitch.
- Atmosphere: Dynamic visual style and immersive elements that translate the pre-match buzz into a mobile gaming experience.
- Accessibility: Built for quick casual gaming sessions, making it easy for fans of all skill levels to jump in.
Mexicanos con Valor: Local Talent Drives Innovation
The project aligns with Chivas’ core philosophy, Mexicanos con Valor, which focuses on developing and promoting native Mexican talent both on and off the field.
To bring Pa’ La Cancha to life, Chivas partnered with key local industry players:
- Programenso Studios: The Mexican development studio responsible for building the game engine, art, and core mechanics.
- Playbook House: The strategic agency that brokered and managed the collaborative partnership between the club and developers.
What This Means for Sports & Mobile Gaming
Proprietary IP development represents a major shift in how sports organizations approach digital engagement. By owning the IP outright, Chivas gains full creative control over content updates, seasonal events, and in-game rewards.
Key Highlights:
- Platform: Mobile (iOS / Android)
- Genre: Arcade Runner / Casual Sports
- Availability: Free download starting today on app stores
Check out Pa’ La Cancha on your device’s app store today to gear up for matchday.
