The Target-exclusive FreeSip collection launched for Pokémon’s 30th anniversary and disappeared almost instantly, with resellers already asking $300 for a full set.
Owala’s collaboration with Pokémon launched exclusively at Target on September 16, timed to the franchise’s 30th anniversary, and it didn’t last long on shelves. The limited-edition FreeSip collection features five 16 oz stainless steel bottles: Pikachu, Charizard, Gengar, Eevee, and a Kanto Starter Trio design with Bulbasaur, Squirtle and Charmander. Each one retails for $29.99 and launched both in-store and online, but the online listings sold out almost immediately, and resellers have already been asking around $300 for a complete five-bottle set.
🎒 While you hunt down the Owala designs, don’t go thirsty. The Silver Buffalo Pokémon Water Bottle packs Pikachu, Snorlax, Eevee and a whole roster of classic Pokémon onto a 28oz screw-on lid bottle, no restock chase required.
Why These Sold Out So Fast
Owala has built a reputation for turning its licensed collaborations into genuine collector items, and pairing that with Pokémon, arguably the most reliable fandom in retail, made a sellout close to inevitable. The bottles keep Owala’s signature dual-mode spout, letting you sip upright through a built-in straw or tilt back for a wider pour, along with double-wall insulation that keeps drinks cold for up to 24 hours. The collection launched the same day as the Pokémon TCG: 30th Celebration set, so Target stores were already seeing heavy foot traffic from card collectors before the bottles even hit shelves.
How to Actually Get One
Target hasn’t confirmed whether or when the collection restocks, but a few things can improve your odds. Sign up for Target Circle and turn on back-in-stock notifications for the specific bottle you want, it’s the most reliable way to get alerted the moment online inventory refreshes. Checking your local Target in person is also worth it, several early sightings showed bottles appearing on physical shelves before the online listings even went live, and in-store stock doesn’t always match what’s happening on the website. If you strike out everywhere, resale marketplaces are an option, just expect to pay a serious premium over the $29.99 retail price, especially for Charizard or a full set.
💎 Stocking up on Pokémon merch for the 30th anniversary? Check out the full Pokémon 30th Celebration collection, from trading cards to collectibles, while availability lasts.
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